Google’s “Penguin and Hummingbird” act as hostile to web spammers

Google has always modified its algorithms for the sake of users’ welfare only. Penguin is one of most active and influential algorithms of Google aligned for search engine optimization practices. Penguin does its functions on its way. This algorithm has been developed only to investigate if there any Black hat SEO practices are going on or not. 

How does Penguin dispose less-qualitative and needless Backlinks?

•    According to Google’s algorithms, Search Engine Optimization experts are not meant to practice overly-promotional backlink building practices to attract traffic. 

•    There should not be flood of redundant and paid irrelevant backlinks.

•    Backlinks in maximum quantity are no more to help SEO experts to pull up the ranking. It is now time to pay attention to build powerful limited backlinks rather increasing the numbers of backlink.

•    In simple words, with the high relevance of site, backlinks are now supposed to be built in limit.

•    If any SEO service company practices these activities going against Google’s algorithms, Penguin decreases the ranking of all the relevant sites involved in faulty traffic-gaining practices. This is how Penguin works against all the web spammers. 

For better understanding, here is an illustration: If the main link is all about Mobile Services then, the backlinks are to be linked with only Mobile Services sites, not to any other irrelevant sites of Dresses or Foods. A few numbers of SEO masters do practice this only to be in limelight and to attract traffic. They are basically called web-spammers and get penalized by Google after being detected by Penguin. 

Right after Penguin, people now linger to know about Google’s new algorithm “Hummingbird”

Hummingbird, “A threatening to web spammers.”

Google keeps on re-modifying its algorithms because of user’s easy comprehension. If there are 100 of irrelevant links showed up rather only single relevant link, then it would help the number of Google’s users fall down automatically. That’s the reason behind Google’s being so strict with its own guidelines or algorithms. 

To Google, users are as important as to SEO Services Companies for their clients. However, the rule would always of Google as without it, no one even can exist with their actual physic as well as business. It helps people get exposed to the world in no-time. So, from every corner it would rule the Internet and one of its lately announced algorithms to be followed is Hummingbird. 

•    Hummingbird says, “Go with quality rather than quantity.”

•    Contents to be written should be consequential keyword friendly.

•    Backlinks are to be highly relevant and in limit. 

•    Keyphrasing is now to be more meaningful as Google has now started accepting STOP WORDS friendly Keywords which means long-tailed keywords.

•    Keyword should be associated with meaningful prepositions, e.g. of, at, the, in, for and etc. These are additionally known as STOP WORDS too. 

•    The complete keywords must be of more than two phrases, because as per Google, only then, keyphrasing would carry a good meaning.

Such practices eventually help users to be satisfactorily happy with Google’s searching capacity.